Why Digital Marketing is not result oriented?
There are several reasons to assure us that digital marketing is not result oriented. The digital marketing is informative It can be used as a tool to provide useful information about products and services. Eg : Though there are many alternatives to sanitary napkins, women are unaware of them. It can be used to acknowledge people. It increases Brand Value It can be an indicator of the brand's presence in the market. Eg: Nowadays, Companies without a website are considered to be trivial . It expands the market Internet has made it possible to reach global markets. It is not necessary to capture the market at once. It creates a community of customers It can be used to create a customer support system to cater to their needs and provide services. Thus it would be unworthy to value the immediate results instead of focusing on long term goals.